COMPETITIVE ANALYSIS

Creating a robust understanding of your competition is an essential component of corporate strategy and creates a better understanding of industry dynamics. A systematic analysis provides clients with offensive and defensive strategic context to identify opportunities and threats and inform effective strategies and marketing campaigns. Our capabilities include:

 

  • Detailed evaluation of a company’s competitive position across lines of business, products and customers

  • Competitive strengths, weaknesses, opportunities and threats (SWOT) analysis

  • Market share assessments across lines of business, products and customers

  • Competitor trend analysis including pricing, financial performance and strategies

  • Industry fragmentation and consolidation assessments