COMPETITIVE ANALYSIS
Creating a robust understanding of your competition is an essential component of corporate strategy and creates a better understanding of industry dynamics. A systematic analysis provides clients with offensive and defensive strategic context to identify opportunities and threats and inform effective strategies and marketing campaigns. Our capabilities include:
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Detailed evaluation of a company’s competitive position across lines of business, products and customers
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Competitive strengths, weaknesses, opportunities and threats (SWOT) analysis
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Market share assessments across lines of business, products and customers
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Competitor trend analysis including pricing, financial performance and strategies
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Industry fragmentation and consolidation assessments